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Where and why to apply A/B testing
By A/B testing, you check which one of two or more different versions would be more effective and preferred by users. Users see several variations of a web page, advertising campaign, core messages or visuals. Version A is the control version, and version B competes with it. Throughout the test, half of the visitors see version A, and the other half - version B. Depending on the results, you can choose how to proceed with the redesign, with the product launch, with
October 12, 2021
